Likely a new HBS case study: Quibi

Is anyone else following Quibi (or even downloaded it)? I think it’ll soon be a business school case study on what went wrong. 

The team (Jeffrey Katzenberg / Meg Whitman) raised $1.75bn, recruited some big names for producing and staring (Steven Spielberg and Liam Hemsworth), and sold $150m of add inventory pre-launch. Some of those investors are the BBC, Disney, Sony, Warner Bros., Fox, Viacom, and Goldman Sachs. And Google, Walmart, and Proctor & Gamble are among the advertisers. So far Jeffrey has blamed Covid full-stop for the failure it looks to be becoming. 

I downloaded it when the press release came out and believe there are some large underlying issues that range from (1) the phone to an iPad rendering not working properly; (2) still receiving adds after you’re paying for the service (interrupting your 8-10 minute episodes…); to (3) the fact that people don’t love to watch television on just their phones. In reality, why not just pay YouTube the same fee for a premium, get no adds, and a platform that works from mobile, tablet, to television (something that Quibi does not). 

It seems like no consumers like the platform: downloads and searches have become slim. IMO, this is what happens when two previously successful individuals raise a lot of money to build an MVP that users simply don’t like or care for. They could have likely figured this out with much less capital raised and spent.

  1. Downloads
  1. Searches  
  1. The top results I get when I search ‘Quibi’ on Twitter

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