Pay attention to who is and who is not stepping up, like YouTube where they are encouraging staff to take today (Tuesday) off for nationwide protests, vs. Facebook, where it was decided not to condemn posts from Trump referring to shooting protesters. Pay attention to which VC firms are and are not posting support (investing in AA or Hispanic founders). Pay attention to the CEO’s who do (Tim Cook) and do not speak up.
The actions of corporations over the past two months (and future months) will be remembered by (1) how they treated employees during the time of #covid and (2) how they stepped up during the current injustices.
Silence is not an option for corporations right now – corporate America needs to add their voice. Being silent is being complicit. This comes at a time where corporations are toeing the line: if they do speak up, they’ll be challenged for not speaking up in the past, or if they don’t speak up, they’ll get heat for not at all. The question that companies today should be answering is what side of history do they want to be on, who do they want to attract for future talent, and fundementally do they support the injustices happening currently. People are watching.